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Business Outreach/Customer Satisfaction
Los Angeles District U.S. Army Corps of Engineers
District Mission
The Los Angeles District (LAD) employs approximately 900 civilian workers across a wide range
of professional and business support disciplines. LAD is responsible for military construction,
improvement and maintenance of coastal and
inland harbors and waterways, beach protection,
flood control and integrated land and water
uses covering nearly
a quarter million square miles
in Southern California, Arizona and portions of Nevada, New Mexico
and Utah. LAD is best known for large public infrastructure
design and management capabilities but offers a comprehensive
range of project planning, permitting, real property
management, construction operations and other services
which can be bundled to meet the needs of local sponsors
as they deliver facilities solutions to residents of the
region. It is accurate to expect the District to be
involved in virtually all Federally funded infrastructure
programs in some capacity either as a permitting
agency or up to and including control of multi-disciplined
project delivery teams engaged throughout
project lifecycles.
Organizational Culture in Need of Change
Leadership at Corps Headquarters became alert to dramatic shifts
in the annual the budget process with Congress and the impacts the
resulting operational budget approvals made upon the way the Corps
conducts business. These and other factors created a need for LAD to revise its management approach to
increase customer satisfaction, improve performance and develop measurements to monitor progress and
increase morale among civilian workers.
Project Setting & Goals
The project was focused on bridging entrenched business practices and philosophies
with a more contemporary approach to building stakeholder awareness of customer
needs and stressing individual and organizational accountability. Working closely with LAD senior leadership, the following specific areas of focus were identified:
- The key areas for change
- Individual organization strengths and weaknesses
- The acceptability for change as a positive force
- Measurements to monitor progress
- Establish the budgeting process as a functional planning device
Approach & Outcomes
The budgeting process identified compliance with guidelines as Green. Near compliance but need for
improvement was classed as Yellow and un-acceptable or non-complying budgets were Red. The color
coding tended to de-personalize the budgeting process and the watch phrase Getting Green became a
rallying point from which Division managers developed a healthy competition. We next applied the
Green concept to desired organizational outcomes and established an in-house Green Team to go about
the business of helping separate Divisions meet specific goals set forth by LAD leadership. The Green
Team was comprised mainly of highly motivated District personnel and a few consultants to help focus
the work and help develop solutions. The resulting peer group pressure had positive impacts to
co-workers and helped to achieve sustained benefits to LAD well beyond a more conventional report
with recommendations for action approach.
Working with Green Team members, we conducted private interviews with selected staff, developed sets
of common themes then analyzed how best to make remedies to challenges facing individuals and
organizations or get things Green. Demonstrating how business practice concepts can be brought to
bear, the Green Team emerged as an on-going capability to restore and maintain organization health
District-wide.
The following outcomes were achieved:
- Strengthen civilian leadership through the Commanders Council
- Develop improved outsourcing strategy
- Improve cost effectiveness of support services
- Identify needed changes with the Real Estate Division
- Develop awareness of customer orientation principles
- Develop and implement high level performance measures
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